As someone who helps small businesses with their branding strategies and digital presence, I’ve always loathed the term “social media manager,” because in my opinion that isn’t the true path to brand success.
Sure, having a strong presence on social media is important, but if you’re putting all your eggs into that basket, then you are doing your brand a disservice because you are now completely reliant on the “algorithm overlords” of a handful of billion dollar tech companies.
And since I don’t want my The JPG Agency clients putting all their eggs into that basket, I sure as heck don’t want to be putting all of MINE in there either. To me, true brand success is figuring out methods for owning your own audience engagement by figuring out how to engage with them directly through methods controlled by YOU. Social media management is just one piece of that puzzle.
The role of “social media manager” needs to evolve, and you can see that evolution in this Social Media Today report.