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Recent Changes and Developments with Facebook/Meta, October 2023

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Let’s do a little scrub-a-dub of the latest news surrounding Facebook/Meta that may be relevant to your small business social media strategies …

  1. Declining Referral Traffic on Facebook

Our first story, reported by Social Media Today, highlights the ongoing decline in referral traffic from Facebook. According to a recent report, the platform’s referral traffic has been steadily decreasing. This trend underscores the importance of diversifying your digital marketing efforts beyond Facebook.

As a website owner or digital marketer, it’s crucial to monitor these shifts in referral traffic and adapt your strategies accordingly. For more details on this story, Read more about the declining referral traffic on Facebook

  1. Meta’s New Strategies to Reignite Interest in Threads

In our second story, also reported by Social Media Today, we learn that Meta is actively exploring new options to reignite interest in threads. As online discussions and communities play an integral role in social media, Meta’s move to improve thread engagement is an important development.

The company’s focus on enhancing user interactions within threads may present new opportunities for businesses and content creators. If you’re interested in the future of online discussions, Explore Meta’s new options to reignite interest in threads.

  1. New Ad Options with Facebook Reels for the Holiday Season

The third and final story showcases Meta’s announcement of new ad options for Facebook Reels, just in time for the holiday season. As the holiday rush approaches, Meta is making strategic moves to leverage the popularity of short-form video content and create a lucrative advertising platform.

If you’re a business owner or marketer, this presents a golden opportunity to reach a wider audience during the holidays. To learn more about these new ad options, Discover Meta’s new ad options for Facebook Reels ahead of the holiday push

The world of Facebook and Meta continues to evolve, presenting both challenges and opportunities for digital marketers and businesses. It’s important to stay updated with these developments and adapt your strategies to make the most of the ever-changing landscape of social media.

For more information on these stories and other social media trends, make sure to follow Social Media Today for the latest updates.


Zack Jackson

All stories by: Zack Jackson