I’ll admit it, I was drawing a blank this month on what topic to write about. So after staring at a blank screen for a while and overworking my foggy brain I decided to ask the robots for help. And by “robot” I mean ChatGPT. And by “ChatGPT” I mean our future robot overlords that will eventually turn us all into plugged in humanoids like in the Matrix. Buuuut … in the meantime we can at least use them to help brainstorm stuff!
Anyway … a topic suggested to me by the robot was “Creating Memorable Dining Experiences: The Key to Word-of-Mouth Marketing.” I’ll spare you the robot-written article, and instead give you the bullet points of what was suggested …
- Ambiance and Atmosphere
- Stellar Service
- Culinary Creativity
- Engaging Experiences
- Surprise and Delight
- Embrace Feedback
I liked this idea not just for the food world, but to show some of the things that create successful word-of-mouth marketing, which can truly be the most powerful and effective way to grow our businesses. Reading a great review online from somebody we don’t know is all well and good, but when somebody we TRUST vouches for a company or a service, we are much more likely to be sold on that business.
And what we have here is actually a pretty great list showing us some of the most important factors of word-of-mouth marketing (and not just for a restaurant). I mean sure, “culinary creativity” is a little industry specific, but it also plays to the larger concept of coming up with creative and unique ways that our business stands out from a competitor.
Another common factor in a lot of these suggestions is how they relate to the customer’s overall EXPERIENCE and how we FEEL about a business. For true business growth and evolution it’s not just about doing the bare minimum and filling an order or providing a service, it’s about having your customer feel like they were part of something special.
Now to be fair, I’m not suggesting that every customer experience must feel like riding the Avatar ride at Disney (which is awesome by the way). I’ve never expected a life-altering experience from my lawn guy, but he also does a great job, checks in constantly, and always provides suggestions to make the lawn look as good as possible. So guess what? He now has multiple new regular customers that have been referred to him by me. Bang!
So dear human … take these wise robotic pieces of advice and use them to your advantage before they’ve been implanted via microchip directly from King ChatGPT, benevolent ruler of the universe and controller of our free will!