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Marketing Tips

LOOKING TO 2022: WHAT IN THE ACTUAL HECK IS THE METAVERSE?
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You probably saw it in the news … Facebook announced its parent company was changing their name to “Meta.”  And in true Facebook fashion, it came equipped with creepy statements like “we are a company that builds technology to connect people, and the metaverse is the next frontier.”  (Cue sinister Dr. Evil music and your…

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I’M OUTRAGED!!! (wait … am I?)
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“As a business owner, I love navigating the minefield of social media outrage!” … said no one ever. Down one path, social media can be a wonderful way to connect with friends, family, and clientele.  A place to stay in touch, share life moments, and as a business be able to interact on a personal…

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The Almighty InstAgram Algorithm Explained (sorta)
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A common question most everyone who’s ever posted on Instagram has asked themselves … Who the heck actually sees these posts? What sort of magical robot determines this? Well … that robot (to an extent) was recently explained in more detail by Instagram head Adam Mosseri. If you’d like to read the whole post, it’s…

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Don’t Be Everywhere
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Social media can be an exhausting landscape.  Facebook.  Instagram.  Twitter.  LinkedIn.  Pinterest. Oh wait … and now there’s Tik Tok.  And Clubhouse.  And Instagram has launched Reelz.  And Twitter has something called Spaces. And what about my Facebook and Instagram Stories?  Oh and my YouTube.  And IGTV.  And should I be on Facebook Live? AHHHHHH!!!!!…

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Facebook Finally adds story scheduling!
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Scheduling Stories is Here! Rejoice! Being able to schedule posts has been a Godsend for small businesses and social media managers alike. And while there are plenty of third party sites out there that offer this service, using Facebook’s Creator Studio function presents itself as a more convenient option because it doesn’t require additional logins…

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Own Your Audience
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There’s been a great deal of talk lately (or “noise” might be the better word) about Apple vs. Facebook vs. Google vs. Advertising vs. Privacy.  I could sit here and try to dissect the entire hot mess, but really you just have a bunch of billion dollar companies fighting with all of them trying to…

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So … What’s your pivot?
 150 150 Zack Jackson
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You don’t need me to tell you that 2020 was a wild ride for small businesses in just about every way imaginable (not to mention every way that was previously unimaginable). As we move forward (hopefully) to the light at the end of the tunnel, we also need to look back and learn from this…

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