• Marketing Agency in Roanoke, VA

Marketing Tips

Grab some popcorn and watch the meltdown … Twitter/X news and updates for October 2023
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Sometimes it’s fun to watch a dumpster fire. Sometimes it isn’t. But it’s always important to learn from it, especially how it may impact your small business’ marketing strategies. let’s see what ol’ Elon is up to this month at Twitter/X … Twitter/X Faces Trademark Infringement Lawsuit Twitter/X finds itself entangled in a legal battle…

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Recent Changes and Developments with Facebook/Meta, October 2023
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Let’s do a little scrub-a-dub of the latest news surrounding Facebook/Meta that may be relevant to your small business social media strategies … Declining Referral Traffic on Facebook Our first story, reported by Social Media Today, highlights the ongoing decline in referral traffic from Facebook. According to a recent report, the platform’s referral traffic has…

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Can ChatGPT Write a Halfway Decent Article?
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I’ll admit it, I was drawing a blank this month on what topic to write about. So after staring at a blank screen for a while and overworking my foggy brain I decided to ask the robots for help. And by “robot” I mean ChatGPT. And by “ChatGPT” I mean our future robot overlords that will eventually turn us all into plugged in humanoids like in the Matrix. Buuuut … in the meantime we can at least use them to help brainstorm stuff!

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What’s working on Instagram in April 2023
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Don’t call it a comeback, but … gasp … pictures may actually be returning from the dead on Instagram! Crazy right? The social media site that built its foundation on pretty pictures that soothed our souls and gave us the escape from our judgemental Facebook peers has finally realized that they’ve been screwing everything up…

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This Article May Save Your Life
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What if I told you that by the end of this article, I would give you the single most important piece of information for your small business? If nothing else, I’d say between the overly dramatic title of this article and that opening sentence, I at least have your attention, don’t I? And that, my friends, is what we’re talking about today … the branding of your business and how to convey it to your audience with a sense of URGENCY.

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Don’t Go to Jail!
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OK … you’re not going to be shivved in the yard by a rival gang, but “digital jail” is something you could easily end up in (or already have).  “Digital jail” is when our social media robot overlords decide your content has somehow violated one of their 6,523,222 unspoken regulations and you are summarily sentenced with little to no chance to argue your case.  Huzzah!

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The JPG Top 3: SEO isn’t as hard as they make you think it is, the suckitude of organic reach and more
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We comb the interwebs to bring you the top 3 stories for small business social media marketing, branding, and engagement. Get it even sooner by subscribing to our FREE Top 3 email. Subscribe now #3 SEO isn’t as hard as they make you think it is Ahhh … good ol’ SEO.  First and foremost, SEO stands…

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The JPG Top 3: How to post Reels content without totally losing your mind
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We comb the interwebs to bring you the top 3 stories for small business social media marketing, branding, and engagement. Get it even sooner by subscribing to our FREE Top 3 email. Subscribe now #3 How do I get to be a “recommended post” on Instagram? You know all those “recommended posts” Instagram likes to clog…

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