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Marketing Tips

Three Dirty Words … “Social Media Manager”
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As someone who helps small businesses with their branding strategies and digital presence, I’ve always loathed the term “social media manager,” because in my opinion that isn’t the true path to brand success. Sure, having a strong presence on social media is important, but if you’re putting all your eggs into that basket, then you…

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Are you afraid of the Metaverse?
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Personally I think the metaverse (or VR/AR in general) has a ton of potential to do great things, but I don’t blame the people in this study one bit who said it made them “more scared” about the future. I’m not exactly excited to trust Zuck as our virtual leader either. Here’s the reality (or…

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Approach Your Business With “Little Dog Attitude”
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I have a little dog named Francy.  She’s a muttley rat terrier(ish) sort of dog that weighs all of about 14 pounds (we have a cat that’s bigger than she is).  She spends most of her life curled up on a pillow, a lap, or a blanket … to the point that I’ve always said…

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A Bad Digital Impression is Costing You Revenue!
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Having a strong digital presence isn’t a luxury in 2022, it’s a NECESSITY. This article will open your eyes when you see things like “increasing a customer’s satisfaction score can increase their spending by up to 37%. Reducing the effort required to complete a task online can lead to a 23% increase in the amount…

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Meta vs. TikTok: The Short-Form Video War
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In the past year, TikTok has put a significant dent in Meta’s world of social media dominance of Facebook and Instagram. Facebook’s user numbers shrunk for the first time in the history of the company, and the brand identity of “Facebook is for old people” and “Instagram isn’t as good as it used to be”…

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6 Simple Ways to Increase Facebook Page Engagement
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Guest writer: Andrew Scherer, HSBO Almost 3 billion people use Facebook every month, including almost 300 million in the United States. With that number expected to increase to around 325 million in 2026, it’s no surprise that 93% of businesses are on Facebook.  Furthermore, 78% of consumers in the United States have made purchases after…

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Wanna Preserve Your Privacy? Good Luck With That!
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One of the big buzzwords heading into 2022 in the digital space is “PRIVACY.” First … the word “buzzword” may actually be the most annoying buzzword people use for articles like this, but I’m not sure what other word to use.  The point is, everybody’s talking about how they want to protect their privacy and…

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LOOKING TO 2022: WHAT IN THE ACTUAL HECK IS THE METAVERSE?
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You probably saw it in the news … Facebook announced its parent company was changing their name to “Meta.”  And in true Facebook fashion, it came equipped with creepy statements like “we are a company that builds technology to connect people, and the metaverse is the next frontier.”  (Cue sinister Dr. Evil music and your…

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