Personally I think the metaverse (or VR/AR in general) has a ton of potential to do great things, but I don’t blame the people in this study one bit who said it made them “more scared” about the future. I’m not exactly excited to trust Zuck as our virtual leader either.
Here’s the reality (or maybe it’s the VIRTUAL reality … ba-dum-tss) … VR/AR will absolutely continue to grow and become a bigger part of our lives. There’s simply too many billions of dollars being sunk into it for it to not happen. So as a brand you need to start asking yourself, “How are ways that my brand can use this avenue for the GOOD of my business and my customers?” It about finding new ways to engage with your people on a personal level, and that can always be made into a positive thing when done properly.