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#3 Using Communities as a Way to Engage Your Audience
For TV shows and movies, one of biggest challenges in an on-demand and instant gratification world is preventing spoilers. At the same time, these shows and movies want their fans who’ve actually SEEN something be able to talk about it with one another. This article looks at how Marvel combats spoilers, and the use of the “Communities” feature of Twitter comes into play.
So I know what you’re thinking, “I ain’t Marvel, how does this apply to me?” That answer lies in the “community” aspect of what’s going on. Whether it be in Twitter Communities, Facebook Groups. Reddit threads, or whatever else, identifying groups that are relevant to your brand are an incredible way to interact with your audience. Not only do these methods tend to get better reach and engagement than simple social media posts, they allow you to interact directly with individuals who’ve already expressed an interest in what your business provides.
#2 The Best Time to Post is …
…4am eastern time! Wait … what??? That’s according to Sprout Social’s 30,000+ users as outlined in their latest research. Now where this DOES make sense is that on a global scale it also happens to be 9am in England, 10am in Europe, and 6pm in Australia.
Granted, times like these only matter if you’re trying to reach people on a global scale, so what does that mean locally? It means that one must understand their local audience and how and when they interact with your brand. One thing that does stand out across the board here is that Saturday and Sunday as a whole are the worst times to post. The simple reason? People aren’t at WORK, which is a place they LOVE to kill time on social media!
The moral of the story here is to make sure you’re playing around with posting times with your content. 4am may seem like a ridiculous time to post, but there’s way less competition at that time and it may give your content a little algorithm boost when people wake up a few hours later.
#1 Pizza Robots …. AHHH!!!
Are you ready for a robot to make your pizza? Or how about other meals when you’re out to eat?
As much as we love the human touch, especially when it comes to a restaurant experience, the reality is that it is getting harder and harder to find actual humans to do the work! We include this article not to suggest that you need to buy your own pizza robot (though having one in the house WOULD be cool), but instead to get you to continue to think about ways to streamline your processes within your business.
The simple fact is this … you’re going to be asked to do more for your business with LESS PEOPLE available to do it. It’s absolutely vital to figure out ways to streamline and/or outsource certain tasks so you aren’t being taken away from your #1 goal … running a successful business. Stop living “in the weeds” every day where you’re just trying to get by and instead allow yourself the ability to actually focus on your business’s success and growth plan by learning new ways to automate certain services. (Cheap plug: The JPG Agency can certainly help with that as well if you wanna hear more.)