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A Bad Digital Impression is Costing You Revenue!

150 150 Zack Jackson

Having a strong digital presence isn’t a luxury in 2022, it’s a NECESSITY. This article will open your eyes when you see things like “increasing a customer’s satisfaction score can increase their spending by up to 37%. Reducing the effort required to complete a task online can lead to a 23% increase in the amount they spend.”

Plain and simple … making a sucky digital impression with your customers will cost you money almost immediately and probably send future business elsewhere. And small business often gets the shaft in this equation because they don’t have huge budgets to have large marketing departments or to hire expensive agencies.

That’s why at The JPG Agency we’re committed to providing those opportunities to small businesses at a price point they can afford. Small businesses are the backbone of so many industries, and they flat out DESERVE the same access to these resources as the big dogs. So happy to have a squad in place that feels the same way!

Thank you Nicole Cooper for sharing this article with me and MediaPost for putting it together https://www.mediapost.com/publications/article/372174/revenue-lost-by-poor-digital-experience-can-now-be.html

#digitalmarketing #socialmediamarketing

So … What’s your pivot?

150 150 Zack Jackson

You don’t need me to tell you that 2020 was a wild ride for small businesses in just about every way imaginable (not to mention every way that was previously unimaginable). As we move forward (hopefully) to the light at the end of the tunnel, we also need to look back and learn from this experience. Many businesses took a huge hit in 2020, some closing their doors forever.  Meanwhile others THRIVED during the situation.  How?  The pivot.

If there’s one thing that the pandemic has taught us as a business owner, it’s that we can’t put our entire business model into one expected outcome.  Many of our clients are in the food and beverage industry, so needless to say they had to make some massive pivots.  Restaurants that were built on the business model of “cram as many people as you can into the place” were suddenly forced with the reality that there were now ZERO customers that could be a part of that model. Suddenly they needed to learn how to adopt to curbside takeout, online ordering, minimal staffing, and more.

While it has been a very difficult journey for them, many of these businesses have learned that they are able to create new revenue streams within their business that they previously never thought they would be able to do. Even when things return to “normal,” many of these pivots will remain as part of their plans and will provide multiple revenue streams for the business and can also help protect against future unforeseen events.

We as a company had to pivot as well.  Clients that previously needed help with event planning and day to day social media marketing, suddenly needed help with web design, ecommerce, email marketing, and whatever else the day threw their way.  We made those pivots, and it helped us learn new ways we could help small businesses succeed in a forever changing marketplace. (We also found a new appreciation for tequila to help take the edge off this wild ride.)

Finding new ways to innovate and expand your revenue streams is the key to your businesses’ growth, while also insulating it during trying times.  So … what’s YOUR pivot?  If your number one source of revenue disappeared tomorrow, what would you do? Don’t rely on just one expected outcome. Explore things like ecommerce, affiliate marketing, social media, or whatever makes sense in your industry to always stay in touch with your customer base.

If you have any questions about content creation or marketing for your business, please feel free to reach out to me at zack@thejpgagency.com.  I’d be happy to provide any insight I can. Thank you!

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