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Marketing Tips

Stop Losing Viewers with These Content Tips
Stop Losing Viewers! Why Your Video Intros Are Turning People Away
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Have you ever wondered why some videos go viral while others struggle to keep viewers engaged? The answer often lies in the first 5–7 seconds. This is the moment when viewers decide whether to stay or scroll—and many of us are getting it wrong by delivering the wrong content at the start. I came across…

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The Inverted Pyramid
How to Hook Your Audience with This #1 Content Creation Secret
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The Single Most Important Detail to Creating Great Content “Tell your story backwards!” There it is—the single most important detail when it comes to grabbing your audience’s attention and getting them to stick around to consume your content. Stick with me for a minute, and I’ll explain the whole process and how it can revolutionize…

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Creating Engaging Video Content
Engaging Video Content Is Hard, Until You Know These 7 Pro Tricks
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Creating video content that truly connects with your audience can feel like a monumental task. With so many platforms, algorithms, and trends to keep up with, it’s easy to get overwhelmed. But don’t worry—crafting engaging videos isn’t about having the most expensive equipment or being an editing wizard. It’s about using smart strategies that work.…

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Nine Underrated Christmas Songs to Add to Your Holiday Playlist
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I’ll confess … I’m a big fan of Christmas music.  And while I enjoy the classics, I think we can all agree that there’s only so many times you can listen to Mariah’s “All I Want For Christmas Is You” before you want to just throw all your Christmas stockings in the fire and just…

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Navigating the Great Link Debate: Social Media Platforms and External Links in 2024
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Social media platforms have become essential tools for small businesses and content creators to connect with audiences and grow their brands. But there’s a catch: not all platforms treat external links equally. Some embrace them, while others seem to view them as uninvited guests. Let’s break down where the major platforms stand on external links…

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Meta’s AI Training Controversy and Instagram’s New Ad Format: What You Need to Know
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Meta’s AI Training Controversy and Instagram’s New Ad Format: What You Need to Know In the ever-evolving landscape of social media, two recent developments have sparked significant conversation: Meta’s controversial use of user data for AI training and Instagram’s testing of new video ads designed to halt endless scrolling. Meta’s AI Training Practices Meta (formerly…

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The AI Revolution: Shaping Your Social Media Feeds and Redefining Engagement
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As we scroll through our feeds, we’re not just navigating through posts from friends and pages we follow; we’re traversing a landscape meticulously curated by algorithms, increasingly powered by artificial intelligence (AI). This AI influence is not just a side note; it’s reshaping how content is served to us and, consequently, how we engage with it.

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Grab some popcorn and watch the meltdown … Twitter/X news and updates for October 2023
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Sometimes it’s fun to watch a dumpster fire. Sometimes it isn’t. But it’s always important to learn from it, especially how it may impact your small business’ marketing strategies. let’s see what ol’ Elon is up to this month at Twitter/X … Twitter/X Faces Trademark Infringement Lawsuit Twitter/X finds itself entangled in a legal battle…

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