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What if I told you that by the end of this article, I would give you the single most important piece of information for your small business? If nothing else, I’d say between the overly dramatic title of this article and that opening sentence, I at least have your attention, don’t I? And that, my friends, is what we’re talking about today … the branding of your business and how to convey it to your audience with a sense of URGENCY.

OK … you’re not going to be shivved in the yard by a rival gang, but “digital jail” is something you could easily end up in (or already have).  “Digital jail” is when our social media robot overlords decide your content has somehow violated one of their 6,523,222 unspoken regulations and you are summarily sentenced with little to no chance to argue your case.  Huzzah!